Newsnow Desk: Unilever, it seems, is dead serious about getting a strong foothold in Bangladesh’s nutrition business. On Tuesday, the Anglo-Dutch consumer goods giant finally completed its acquisition of GlaxoSmithKline’s health food and drinks business in Bangladesh, and instead of swallowing it into its wider operations, it has set up a separate entity.
And yesterday, it announced KSM Minhaj, currently the customer development director of Unilever Bangladesh, as the managing director of the new company, christened Unilever Consumer Care.
The announcement was made after getting the approval from the board of directors of GSK Bangladesh at its 297th meeting on Tuesday, said a press release from Unilever.
The board of GSK Bangladesh was reconstituted post acquisition by Unilever Overseas Holdings BV and Masud Khan was re-elected as the chairman.
Minhaj brings with him two decades of rich fast-moving consumer goods (FMCG) experience across multiple categories in foods, home and personal care while leading both marketing and customer development functions as a member of the management committee of Unilever Bangladesh over the last nine years.
He started his career at Nestlé Bangladesh in 2000, doing stints in supply chain and brand management before joining Unilever in 2006.
He was one of the youngest marketing directors of the country in 2011, leading a motivated and dynamic marketing team that successfully reshaped the laundry, skin and hair portfolio delivering both competitive and profitable growth.
The seeds of the future businesses like water, savoury edibles and hand and body were also sown under his leadership through the introduction of brands like Pureit, Knorr and Vaseline, the press release said.
In 2014, Minhaj was appointed director for sales and customer development at UBL.
In the last six years, he has successfully transformed the function, making it future-fit by driving execution excellence, expanding distribution base, and creating a fine blend of go-to-market talent.
It will be a huge privilege to lead Unilever’s nutrition business in Bangladesh, Minhaj said in the statement.